Email marketing is still one of the most effective marketing methods for various types of companies. The process is relatively affordable, and it helps attract potential customers and stay in contact with them. That said, not every company has the best luck with this form of marketing.
Thus, this article offers different tips on how to increase ROI from your email marketing campaign. With the right practices, you can expect to earn $42 for every dollar you spend on email marketing. So, here’s what you must know.
Segment Your Email List
Segmenting your email list allows you to send targeted emails, which can help improve the results of your campaign. There are various ways to segment email lists, including based on factors such as demographics, behavioral data, purchase history, stages of the sales funnel, and so on.
Personalize Your Emails
While it may increase your work, it can help to personalize your emails. Something as simple as adding the recipient’s name in each email instead of a generic “Hi,” can make subscribers be more interested in your emails.
Choose the Days Wisely for Sending Emails
Sending your emails on certain days can have better results than on others. So, you can test which day of the week works best by sending emails on each day. Monitor the results of the test and choose the day that works best.
Also, if you’re sending emails to international clients, you must keep the time zones in mind as well. In a nutshell, you must pick a day and time that customers are most likely to open their emails.
Include Calls to Action (CTAs)
You may make a great point about a unique characteristic of your services in your email, but if you don’t have a call to action, your email will most likely fail at what it set out to do. CTAs help direct potential customers to your website, where they can make a purchase or get an estimate for a specific service.
Writing effective CTAs can be a challenge. So, if you have a travel-based company, you could hire a travel marketing agency to design the CTA for you so that you appear as a leader in your industry and help develop a loyal consumer base.
Include Engaging Subject Lines in Your Emails
If you want your subscribers to open your email, you must include engaging and attention-grabbing subject lines in your email. Keep them concise, personal, and relevant to subscribers’ buying interests. Also, you should be direct about what the email will contain. Often, consumers aren’t impressed when they’re misled.
You can hire a professional company to help you manage your emails as well. Just make sure that they understand your niche industry. For example, if your business is part of the hospitality industry, then it may help to hire a hotel marketing agency or one that’s well-versed in the nuances of the business.
Last Few Words
If you’re looking for a professional agency that specializes in hospitality marketing, travel marketing, and much to help you get better ROI for your email marketing, take a look at Destination M+PR.